We all know that the cancer of political correctness has rotted the brains -- not to mention the souls -- of pretty much everyone employed in Australia's Sanctimony-Victimhood Complex (otherwise known as Their ABC).
This asinine army of malignant mediocrities will of course never learn. Hell, they don't have to! They aren't at the whim of market forces, after all. So they can just keep on keeping on with their cringe-worthy virtue signalling, brazen lying and vile, cowardly bullying of those with the temerity to disagree with them.
That's sad, of course. But what I find more depressing is the fact that many fat cats of big business have also signed up to the Left's sinister cultural agenda.
This is clearly illustrated by the fact that merely because Sonia Kruger stated a heartfelt opinion about something that clearly deeply concerns everyone in this country, she may well lose one or more lucrative contracts with big brands such as Swisse, Target and Porsche.
As advertising guru (and ABC sleb) Dee Madigan explains:
“She’s absolutely a liability for them, in the short term at least,” Madigan said.
“Brands choose someone like Sonia Kruger because she doesn’t really stand for anything. She’s quite harmless, she’s nice and she’s non-offensive. But she’s gone totally out of safe territory.”
Says it all, dunnit? She actually stood for something! How dare she.
So ironic that the brand-meisters think Kruger is now commercially "unsafe" for them when her appalling thought crime was provoked by the undeniably growing literal danger of Islamist terrorism on our soil.
Sure, Kruger's opinions may be seen as a tad OTT. But they clearly came out of genuine concern for the safety of others, particularly her children. I have no doubt that as a result of expressing them Kruger went waaay up in the estimation of most Aussies. Rather than being a liability, she could actually be seen as a brand asset.
But that would require some spine as well as smarts. And that's sadly lacking in the marketing departments of big corporations. Prolly mostly as a result of indoctrination at uni, these guys now heed the shrieking of social justice warriors more than they do the opinions of average punters -- who are the ones who really keep their businesses in profit, let's face it.
So if they do "let go" of Kruger they will be pissing off countless customers. This may not result in a clear consumer backlash immediately, of course. These are immense, established corporations that have built up massive market share and customer loyalty over decades. Also, your average punter isn't like your typical hatchet-faced harpy of the Left who, triggered by some "misogynist" shampoo ad, will swiftly organize a "girlcott".
Still, punting Kruger will piss off more people than it placates, no doubt about that. And I suspect that slowly but surely this will have a deleterious effect on their bottom line.
As the mega-debacle of the right-on remake of Ghostbusters has shown, it's not a good business move to sneeringly condemn the concerns of your target market.