Kristina Keneally reveals one of the attitudes that is afflicting today's Labor in her opinion of how best to fix the party. She says that it needs a "rebranding".
Ms Keneally said the Labor Party needed to develop a new brand, claiming most people did not know what it stood for.
She thinks it's all a marketing problem! No, most people know what Labor "stands" for: monumental incompetence, dysfunction, petty internal hatreds and utter disdain for the electorate, among other things.
The problem is that Labor politicians themselves don't believe in anything much. Mostly they just see the party as a way to further their own personal ambitions -- you know, have a great income with a load of perks, get to boss people around, hobnob with celebs ... that sort of thing.
She's kind of right when she says this:
"We speak very well to the unionised workforce and we speak very well to the educated progressive class, but we don't have a brand or a method of speaking to middle Australia."
Yeah, that's because they wrote off middle Australia a long time ago. And middle Australia has finally run out of patience with them.
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